artist + producer
branding + album artwork ︎
Tecala's logo was inspired by the style of his beats; bold beats with a melody that lift you. He wanted to keep this logo extremely simple and type based as many producer do for their logos. The typeface (Flegrei Regular) was chosen for it's futuristic and bold qualities that lend to the style of beats Tecala produces. The modified "A" is a multipurpose symbol used to represent a play/pause symbol and as a symbol of movement upward or toward a higher goal. All this combined creates a logo that represents not only Tecala's style, but his ambition to keep moving towards higher goals within the music industry.