Project Guidelines
Background: The Bril brand currently has two products under its brand umbrella: Feminine Product Privy and Scent Product Scentri. As Bril continues to expand to new categories, it is excited to introduce the newest brand: Scrubbi.
Scrubbi is a small, on-the-go hand sanitizing sponge which provides an alternative to using a squirt of hand sanitizer and rubbing it on your hands. It’s made to “scrubitize.”
Team Members
Tyler Scott
Emily Heer
Mia Dickerson
Julia Bruski
Komal Pawar
Scrubbi’s positioning statement:
Through its unique scrubbing ability, Scrubbi provides superior, waterless, on-the-go hand sanitizing. Instead of simply rubbing sanitizer on the hands, anyone can “scrubitize” their hands anywhere and at any time.
Objective:
Create a complete brand identity for the Scrubbi brand.
Barrier:
The potential to limit the brand benefits to focus on the COVID virus.
Insight:
Sanitizing is no longer a “dirty” word – it’s now a way of life.
Key Message:
Scrubbi is a handy new way to sanitize.
Things to Consider:
– Your new Scrubbi identity should feel like it’s part of the overall Bril brand. Study Scentri. Study Privy. And then attack Scrubbi.
– The logo should do something with the “i.” It can be subtle, but it’s a focal point of each Bril brand.
– Consistency throughout all of your branding is critical. The look, feel, and tone should reinforce the Scrubbi brand at every point of contact.
Deliverables:
– Visual look and feel (logo, color palette/design elements), tagline, packaging design (dimensions coming soon), website, social media elements
– Video content, print ads, non-traditional (nice-to-haves)
Final Branding Presentation
This presentation is the final result of the week long sprint. It contains all of the branding and marketing materials the team created for the project.
