Logo Design + Branding
PhenoLights
Small batch, hand-poured coconut + soy wax candles.


When creating this brand, I wanted to create something that looked elegant and yet handcrafted at the same time. For the main titles, I chose an elegant and decorative script font that I felt would pair well with a rougher looking body typeface. I went with a typewriter style for the body copy as I felt it was similar to the stamps that I would be creating the labels with. The other two fonts are rarely used but make for a good decorative font in social graphics.
Label Design
Packgaing Ideation
Since these candles are often different each time they’re made, I had to create a labeling system that wouldn’t require me to print a new label for each type of candle. To solve this problem, I decided to create a custom stamp that included all of the information that was always on the labels. For the parts of the labels that would change for each candle, I decided to use RibType stamps that allowed me to spell out the words I needed for each candle.
The stamps created for the labels help add another handmade element to the design of these candles. It was important to me to show how much care went into each candle and while these hand stamped labels are time consuming to create, they add to the overall look and feel of the brand.
Social Graphics
These graphics are used on the brand's instagram to inform the public when new scents are being released.