Tyler Scott
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PhenoLights
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Terp Inspector
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PhenoLights

Personal Project
2024

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Devliverables

    • Logo + Typography
    • Labels
    • Social Media Posts
    • Product Photography
    • Online Shop

    • Technology Used

    • Adobe Photoshop, Adobe Illustrator, Fujifilm X-T30II

    • Categories

  • Logo Design, Packaging Design, Product Photography, Social Media Graphics, Graphic Design, Marketing, Photography
    • All Projects
      Candle packaging label design
      Candle packaging label design
      Social Media Graphic Design
      Candle packaging label design
      Candle packaging label design
      Candle packaging label design
      Social Media Graphic Design
      Candle packaging label design

    Project Outline

    PhenoLights is a small batch candle company that I created as part of my candle making hobby. Each candle is made in small batches of 4-5 at a time so each scent is limited and may not be back again. These scents often has notes of things you’d smell in nature and each combination has a unique expression of the scents.

    Logo Design + Branding

    PhenoLights

    Small batch, hand-poured coconut + soy wax candles.

    Logo Design
    Branding Design PhenoLights Typography

    When creating this brand, I wanted to create something that looked elegant and yet handcrafted at the same time. For the main titles, I chose an elegant and decorative script font that I felt would pair well with a rougher looking body typeface. I went with a typewriter style for the body copy as I felt it was similar to the stamps that I would be creating the labels with. The other two fonts are rarely used but make for a good decorative font in social graphics.

    Candle Packaging Design
    Candle Packaging Design
    Candle Packaging Design

    Label Design

    Packgaing Ideation

    Since these candles are often different each time they’re made, I had to create a labeling system that wouldn’t require me to print a new label for each type of candle. To solve this problem, I decided to create a custom stamp that included all of the information that was always on the labels. For the parts of the labels that would change for each candle, I decided to use RibType stamps that allowed me to spell out the words I needed for each candle.

    The stamps created for the labels help add another handmade element to the design of these candles. It was important to me to show how much care went into each candle and while these hand stamped labels are time consuming to create, they add to the overall look and feel of the brand.

    Social Graphics

    These graphics are used on the brand's instagram to inform the public when new scents are being released.

      Social Media Graphic Design
      Social Media Graphic Design
      Social Media Graphic Design
      Social Media Graphic Design
      Social Media Graphic Design
      Social Media Graphic Design
      Social Media Graphic Design
      Social Media Graphic Design
      Social Media Graphic Design
      Social Media Graphic Design
      Social Media Graphic Design
      Social Media Graphic Design
      Social Media Graphic Design
      Social Media Graphic Design

    Project Outcome

    So far the brand has been well received by friends and family and has attracted many return customers. The online store was recently opened in 2025 and will now customers to choose whether they’d like to ship their candles or pick them up in person.

    In the future, I plan to approach some local businesses and influencers across Richmond, VA to collaborate with my brand. I’d like to give each business the chance to create a candle scent that can be branded with both companies logos and sold in our stores. I will also likely be getting involved in some local farmers markets soon. To keep up with the project, please follow @phenolight on instagram!